John Lee Hooker recorded a version of “Boom Boom” for a Levi’s Jeans commercial in the UK in 1992. After the commercial aired, the song hit the Top 20 in Britain.

This quality embroidered hat features Chance Records and Chicago, Illinois. Chance Records was a Chicago-based blues label that captured the raw, postwar electric blues sound coming out of the city in the 1950s. It’s closely associated with influential Chicago blues artists and represents a pivotal moment when the blues moved from Southern roots to an urban, electrified edge.