Nearly 50 years after a mystery man with a bundle of sticks was famously featured on the cover of Led Zeppelin IV, his identity was discovered by accident by a researcher. The subject’s name was Lot Long, a thatcher who was born in Mere, Wiltshire in 1823 & died in 1893. At the time of the photograph, Lot was a widower living in a small cottage on Shaftesbury Road.

Barry Manilow wrote the jingles for State Farm & Band-Aid, “Like a good neighbor, State Farm is there” & “I am stuck on Band-Aid, ’cause Band-Aid’s stuck on me!”

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