Nearly 50 years after a mystery man with a bundle of sticks was famously featured on the cover of Led Zeppelin IV, his identity was discovered by accident by a researcher. The subject’s name was Lot Long, a thatcher who was born in Mere, Wiltshire in 1823 & died in 1893. At the time of the photograph, Lot was a widower living in a small cottage on Shaftesbury Road.