To showcase their musical culture, the City of New Orleans put on The International Jazzfest in 1968 & 1969, before George Wein, the founder of the Newport Jazz Festival, re-tooled into The New Orleans Jazz & Heritage Festival in 1970 — which has continued for over fifty years.

The Velvet Underground sold just 30,000 albums in its first five years, but “everyone who bought one of those 30,000 copies started a band”, quipped composer Brian Eno

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