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Nearly 50 years after a mystery man with a bundle of sticks was famously featured on the cover of Led Zeppelin IV, his identity was discovered by accident by a researcher. The subject’s name was Lot Long, a thatcher who was born in Mere, Wiltshire in 1823 & died in 1893. At the time of the photograph, Lot was a widower living in a small cottage on Shaftesbury Road.

London-based art design house Hipgnosis created some of the most iconic album covers in history for Pink Floyd, Bad Company, Led Zeppelin, Black Sabbath, Genesis, Peter Gabriel, ELO, AC/DC, Humble Pie, and even a book cover for Douglas Adams’ The Hitchhiker’s Guide to the Galaxy.

London-based art design house Hipgnosis created some of the most iconic album covers in history for Pink Floyd, Bad Company, Led Zeppelin, Black Sabbath, Genesis, Peter Gabriel, ELO, AC/DC, Humble Pie, and even a book cover for Douglas Adams’ The Hitchhiker’s Guide to the Galaxy.

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